Business cards are an important part of representing your business. They provide a physical means of leaving behind contact information, and can help to make sure potential customers remember who you are. That’s why it is important to think carefully about what kind of information you want to put on the backside of your card. Here are 20 ideas for back of business cards to get you started.
QR Code
A QR code is a type of barcode that can be scanned with a smartphone and it will direct the user to your website or any other digital content you want them to access. It is a great way to provide customers with additional information without having to cram anything onto your card.
A good example of this is a furniture store that could have their QR code direct to their website’s product list.
List of Services
If you offer a variety of services, it can be helpful to list them on your card. This way, customers have easy access to the information that is important to them. If you are a web designer, for instance, you can list the different kinds of services you offer such as website design, hosting services, and search engine optimization.
Social Media Profiles
Social media profiles are an effective way of connecting with customers and potential customers. Including them on your business card will make it easy for people to follow your company on their favorite platforms.
Company Logo
Your logo is a symbol of your business and can be included on the back of your card. This will help to make sure people remember who you are and can also be aesthetically pleasing.
Tagline/ Slogan
It’s a great idea to include your tagline or slogan in small print on the back of your business card. This will ensure that your message comes across to customers before they forget about you. An example of a business card with a tagline could one for a law firm that reads “We’re On Your Side”.
Testimonials
Positive reviews and testimonials from past customers can help to boost your credibility. Including these on the back of your business card will give potential customers the assurance they need that your services are good quality.
Try designing it using a handwritten font so it looks a bit different from the rest of the text.
Events
If your business hosts events, such as seminars or workshops, you can include details on the back of your business cards. This will help to remind people that you are hosting an event and it’s a great way to get more people interested in attending.
Tips and Advice
Providing customers with helpful tips and advice is a great way to build trust. Put some of your best tips on the back of your business cards so customers can easily access them. This could include anything from how to care for a certain product, to tips on saving money.
Discounts/Promotions
Discounts and promotions are a great way to encourage people to use your services. Putting details about special offers on the back of your business card will help to entice customers and make them more likely to contact you. Discounts can be for a physical store or your online shop.
FAQs
Providing answers to common questions can help customers quickly find the information they need without having to contact you. This is especially useful for businesses that provide services such as plumbing or IT support.
Video/Audio Content
Putting a link (or QR code) to video or audio content, such as a podcast, on the back of your business card can be a great way to engage customers. They will get an idea of what you do and will be able to find out more if they want.
Portfolio Pieces
Are you a graphic designer or other creative professional? Putting examples of your work on the back of your business card can help to show potential clients what you are capable of. This could include photos, illustrations or even physical samples of your work.
Calendar Appointments
Customers often forget to book appointments with you or keep them in the wrong place. Providing a link to your calendar app on the back of your business card can make it easier for customers to book and find their appointment.
Referrals
Referrals are an important way to generate more business. Include an incentive on the back of your business cards and give customers a reward for referring new customers to you.
Contactless Payment Options
If you accept contactless payments, such as Apple Pay or Google Pay, it can be helpful to include a symbol or link on the back of your business card. This will remind customers that they can use these methods to pay for their purchases.
Maps/Directions
If your business has a physical location, it can be useful to provide a map with directions on the back of your business card. This will make it easier for customers to find you and they won’t have to search online or call ahead.
Loyalty Programs
If you have a loyalty program, it can be a good idea to include information about it on the back of your business card. This will help to remind customers that they can earn rewards for continuing to shop with you and make them more likely to return in the future.
Business Hours
Including your business hours on the back of your business card can help customers plan their visits better and make sure they don’t miss out on any deals or promotions.
Certifications and Awards
If your business has any certifications or awards, it can be helpful to put them on the back of your business cards. This will help customers to trust your products and services more and be willing to use them.
Other Locations
If you have multiple locations, it can be helpful to include a list of all the locations on the back of your business card. This will help customers to find the location closest to them and save time.
Free Samples/Coupons
Providing a coupon or free sample on the back of your business card is an easy way to entice customers and encourage them to try your products or services. For example, if you are a restaurant, you could include a coupon for a free appetizer.
Conclusion
The back of a business card can be an invaluable tool for businesses. It is a great way to showcase your unique talents, remind customers of important information, and entice them with rewards and incentives. Try adding some of these 20 ideas for back of business cards to get more out of them!
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